Bots are changing our world – and soon also journalism. What triggers horror scenarios by some can also be a great opportunity according to Saim Alkan, AX Semantic’s CEO and pioneer in robot journalism. At the Stuttgart Media Congress 2017 he took us into the world of structured data and … Read More
Last November our team had the pleasure of covering the annual Stuttgart Media Congress. A city-based event that yearly brings us the latest updates of the Media field, focusing on Digital Transformation and the creative approaches needed to overcome its many challenges. While it may be familiar to some, we … Read More
Day One of dmexco is over. Made me think why I attend dmexco every year and why I recommend dmexco to everybody in digital marketing. There are a lot of trade fairs out there, many of which are good. As an online marketer, it is quite easy to spend half of … Read More
The biggest digital marketing show on earth is not located in London, New York or even Cannes. It is located in the city of Cologne, Germany. Every September dmexco becomes the epicenter of the digital marketing world. People come from all over the world to discuss strategies and tactics in … Read More
Internet services providers have some thinking to do when it comes to the topic of encryption. Does encryption help you to build your business or does its complexity drive customers away? There’s an increasing awareness that encryption is hugely important, but very few people are using it regularly because it’s … Read More
It is a badly kept secret that mobile is well on track to become the place for digital developers to focus their attention if they want to reach customers. In the UK, more than 60% of the population own a smartphone with a penetration rate of 88% among 25-34 year-olds. … Read More
What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do! Selling – that’s what it’s all about. What counts is the capitalistic principle. Everything revolves around efficiency. Everything the user does – every click, every purchase – is tracked and connected with personal data used for an increasingly personalized customer approach.
Display Advertising is the type of advertising you see almost every time you open your web browser. As soon as you for example read your favorite news page or check your mail inbox on the provider’s homepage, image and video banners come into play – as long as you keep … Read More
In a worldwide comparison of aspiring startup regions Israels capital Tel Aviv comes right behind the Silicon Valley. A lot of great innovative and interesting start-ups do start here, for example “playbuzz” whose founder was interviewed by internetinnovators.com. For young professionals in the German start-up business Berlin is definitely the … Read More
Gary Vaynerchuk is one of the most engaged people I know. I first met Gary almost ten years ago and have been impressed by his personality right from the beginning. Nowadays, Gary Vaynerchuk is an agency owner driving content, social media and engagement marketing to the next level. He is … Read More