Es gibt Revolutionen, die kommen über Nacht und keiner hat mit ihnen gerechnet. Andere werden minutiös geplant, finden aber nie statt. Andere passieren schleichend und das sind oft die wirkungsvollsten. Internet of Things scheint in diese Kategorie zu gehören. Kaum jemand, der an der Weiterentwicklung der IKT arbeitet oder sich vor … Weiterlesen
Die Samwer-Reportage von frontal21 war für Brancheninsider eher enttäuschend. Die Diskussion um Oliver Samwer ist aber wieder aufgeflammt. Es dreht sich immer um die gleichen Themen: Bewertungs-Bubble, Geschäftsgebaren, Subventionen, Copycats. Vergessen wird dabei oft, dass Oliver Samwer viel für das Internet „Made In Germany“ getan hat. Berlin boomt auch dank Oliver Samwer. Er … Weiterlesen
Our future cars will autonomously handle a big amount of data in real time, fundamentally changing the physical, geographical, social, and virtual dimensions of mobility. It will not only foster new business models and marketing activities but also pose significant challenges for various users, companies, and countries. 1. The evolution … Weiterlesen
In the current era of Apple consumers, not only the sale of portable iDevices shoots up but also that of smart home products. It is, therefore, only a matter of time before Apple sets out to conquer parts of this area, especially at a time when Microsoft is joining forces … Weiterlesen
Shoes, bags, dresses, trousers, suits, sportswear, jackets, skirts, blouses, T-shirts, sweaters, sunglasses, hats, belts, wallets, ties, watches, jewelry… You are unable to get enough of all this? Then, follow us on a journey back to 2008: What had you thought on hearing of another new online shop? The story began … Weiterlesen
Everybody knows the viral “SUPERGEIL” in Germany. But not many people know of it in other countries. Anyway, “Supergeil” has not won any creative award at the New York Festival in 2014. Therefore, one has to ask oneself whether there is any recipe for creating a superior international viral campaign. … Weiterlesen
InternetInnovators.com is an inspiring blog focusing on digital marketing and media trends. Our topics are dedicated to start-ups, young professionals and companies reviewing breaking news in technology and digitalization. Founded in April 2014, we are an interdisciplinary team of students (Stuttgart Media University)and digital experts (Dmexco Fair and guest bloggers). … Weiterlesen