On the 26th of February Facebook launched its newest product for marketers: Facebook Canvas. It’s an elegant way, not only to get in touch with users, but mostly to engage users directly on Facebook’s page, and at least with their most beloved brand.
Christian Jorg, CEO of Opentopic, talks about cognitive content marketing and how it helps enterprises maximize their digital marketing and ROI. The content marketing platform Opentopic, which has been launched in 2012, is an innovative software company and already the third start-up company established by Christian Jorg. Jorg began his career … Read More
We all seem to effortlessly communicate across gulfs and thus engage with global issues, from politics, to war, to climate change. We imagine ourselves living lives that are not limited by boundaries and cultures. We are digital cosmopolitans or “citizens of the universe” – always on, always connected. It is … Read More
One Google Update is following the other, that’s why internet marketers predict the impending death of Search Engine Optimization for several years. But is this really true? Is SEO going to die? The high number of updates Google applies to its algorithm is increasingly affecting the possibilities of identifying and … Read More
Professor Jürgen Seitz (Stuttgart Media University) talked to Christian Jörg, CEO and founder of Opentopic, for Internet Innovators. Christian is a serial entrepreneur and has long been a leader in digital media and the startup/venture world. He founded the New Technologies group for Bertelsmann AG in New York in the ’90s … Read More
Gary Vaynerchuk is one of the most engaged people I know. I first met Gary almost ten years ago and have been impressed by his personality right from the beginning. Nowadays, Gary Vaynerchuk is an agency owner driving content, social media and engagement marketing to the next level. He is … Read More
This year marks the 25th birthday of an invention that has changed the way the world functions, an enabler for incredible change and revolution in all areas of life. When Tim Berners-Lee put forward his proposal for the World Wide Web, little did he know to what scale it would … Read More
Sarah Wood, founder and COO of “Unruly”, talks with us about the secrets of viral sharing effects of video contents at dmexco 2014. Unruly is the leading global platform for social video marketing. It is a video technology company, providing data-driven solutions to the social marketing problems that challenge brand … Read More
Everybody knows the viral “SUPERGEIL” in Germany. But not many people know of it in other countries. Anyway, “Supergeil” has not won any creative award at the New York Festival in 2014. Therefore, one has to ask oneself whether there is any recipe for creating a superior international viral campaign. … Read More