It was quite ambitious, when Matthias Ehrlich, President of the “Bundesverband Digitale Wirtschaft -BVDW”, announced to reach the mark of 30.000 exposition visitors this year. 30.000 people talking about digital marketing, internet of things and technology trends. As a matter of course, InternetInnovators.com was quite excited what the organizers would … Read More
Category: Digital Marketing EN - page 3
Another perspective of the dmexco 2014 – Giveaways
Digital Marketing, future on advertising, Internet of things – we’ve already learned a lot about these topics at dmexco 2014. But now we’d like to show you just another insight into a traditional marketing fair. What could be more interesting than walking through the exhibition? Experience new impressions of different … Read More
DMEXCO 2014 – Agency directors on stage
An advertising agency – this is where creativity begins! Thinking of such advertising agencies, several pictures come to our mind: Young, crazy and stylish people, on the one hand long-haired nerds, on the other hand well-dressed hipsters, brainstorming in groups about a specific topic. Their work starts late in the … Read More
dmexco 2014: 10 Talks on the Future of Advertising
Advertising: for many people the colorful and pretty side of marketing in which creativity was the maxim of all actions for a long period of time. But, the media, consumers and advertising landscapes have been subject to a big transformation and will continue to be for the next years to … Read More
Will Google Ara fail?
With the Google Ara modular smartphone, Google wants to reach five billion people. But who are these five billion, who would buy such a smartphone? Looked at more closely, Google’s business plan may turn out to be a possible miscalculation. By the beginning of 2015, it will be already there, … Read More
Viral campaign- welcome to the viral world
Everybody knows the viral “SUPERGEIL” in Germany. But not many people know of it in other countries. Anyway, “Supergeil” has not won any creative award at the New York Festival in 2014. Therefore, one has to ask oneself whether there is any recipe for creating a superior international viral campaign. … Read More
Welcome – Internet Innovators
InternetInnovators.com is an inspiring blog focusing on digital marketing and media trends. Our topics are dedicated to start-ups, young professionals and companies reviewing breaking news in technology and digitalization. Founded in April 2014, we are an interdisciplinary team of students (Stuttgart Media University)and digital experts (Dmexco Fair and guest bloggers). … Read More