by Rafael Laguna, CEO, Open-Xchange People sometimes ask me why Germany is so much more privacy-conscious (or ‘paranoid,’ depending on your POV) than much of the rest of the world. I can’t give a specific scientific reason per se, but I know that our complicated history with surveillance has no … Read More
by Rafael Laguna, CEO, Open-Xchange Hot on the heels of the Charlie Hebdo attack, David Cameron’s assertion that we “must not” have forms of communication that can’t be listened into or monitored caused quite a stir in the tech industry. The wholesale ban on encryption that he is hinting at … Read More
Data‑driven social innovations versus technological breakthroughs Are we making progress, or not? Most of us would say yes and might even emphasize that, in the last 20 years, such great things as the Internet or Social Media have been invented. We decoded the human genome approximately 15 years ago, and … Read More
Audio is still underrated. I started experimenting with audio devices and speech recognition approximately 10 years ago. It’s always been a quite disappointing experience for me, because these devices are rarely used due to low battery life, and speech recognition failed to deliver a great experience. I am an audio enthusiast, … Read More
This year marks the 25th birthday of an invention that has changed the way the world functions, an enabler for incredible change and revolution in all areas of life. When Tim Berners-Lee put forward his proposal for the World Wide Web, little did he know to what scale it would … Read More
In the online business, it is all about generating traffic. But on average 97% of all visitors of online shops do not buy. This is why conversion optimization is so important: It is the execution of a conversion on a landing page, for example, the purchase of a product, which provides the measurable worth of a company. Conversion Rate means the percentage of visitors who generate a certain action on a homepage.
We have been invited to the App Promotion Summit and decided to use this opportunity to learn and understand this interesting field better. The App Promotion Summit will be held at Hotel Adlon Kempinski on 20 November 2014. APS promosies to cover the full range of app marketing techniques including … Read More
Imagine a normal day in the year 2025: Unlocking your car, ordering and paying for your coffee, giving tips—all done with the help of your smartphone. This scenario sounds a bit like ‘brave new world’. But is it realistic? Dear purse, rest in peace. Your smartphone Imagine a normal day … Read More
The last weeks have been quite busy for us: We launched our blog, prepared everything for our trip to cologne, had a blast at dmexco 2014 and sorted out our experiences afterwards. Here is our personal resume. Fourteen people, one blog: Lots of people, lots of possibilities to cover all the … Read More