Imagine a normal day in the year 2025: Unlocking your car, ordering and paying for your coffee, giving tips—all done with the help of your smartphone. This scenario sounds a bit like ‘brave new world’. But is it realistic? Dear purse, rest in peace. Your smartphone Imagine a normal day … Read More
Archives
The affection of Internet of Things on business models
Industry leaders and experts all agree that the Internet of Things (IoT) will be the new big thing. The IoT will have an impact on almost everything in our daily routine. From infrastructures to smart houses, from clothing to smart cutleries – almost everything will be connected with the Internet. But … Read More
Viral effects do not happen by accident
Sarah Wood, founder and COO of “Unruly”, talks with us about the secrets of viral sharing effects of video contents at dmexco 2014. Unruly is the leading global platform for social video marketing. It is a video technology company, providing data-driven solutions to the social marketing problems that challenge brand … Read More
Here’s why we need more female tech-entrepreneurs
According to several researches, especially tech companies are mainly founded by men. But women are on the best way to position theirselves in the male-dominated industry. InternetInnovators.com spoke to some female founders during the dmexco 2014. The startup industry is overwhelmingly a male-dominated industry. According to the German Association for … Read More
The dmexco experience
The last weeks have been quite busy for us: We launched our blog, prepared everything for our trip to cologne, had a blast at dmexco 2014 and sorted out our experiences afterwards. Here is our personal resume. Fourteen people, one blog: Lots of people, lots of possibilities to cover all the … Read More
Interviews, Elevator Pitches and more – Impressions from dmexco 2014
Are we entering new dimensions?
“Entering New Dimensions” was one of the first summits at this year’s dmexco 2014. Scott Ferber, Chairman & CEO with Videology, Rob Norman, Global Chief Digital Officer with GroupM, David Shing, Digital Prophet with AOL and Rishad Tobaccowala, Chief Strategy & Innovation Officer with Vivaki, had an exciting chat about … Read More
Big Data and Creativity –buzzwords of dmexco 2014
Three inspiring, informative days of dmexco 2014 are over. Yesterday was on the same high level as the first two days, even though the aftershow-parties on Wednesday were intense and made everyone’s night short. A huge amount of famous, popular speakers shared their inspiring thoughts with us. But to give … Read More
Dmexco 2014 – Opening Summit: Entering new Dimensions
It was quite ambitious, when Matthias Ehrlich, President of the “Bundesverband Digitale Wirtschaft -BVDW”, announced to reach the mark of 30.000 exposition visitors this year. 30.000 people talking about digital marketing, internet of things and technology trends. As a matter of course, InternetInnovators.com was quite excited what the organizers would … Read More
Another perspective of the dmexco 2014 – Giveaways
Digital Marketing, future on advertising, Internet of things – we’ve already learned a lot about these topics at dmexco 2014. But now we’d like to show you just another insight into a traditional marketing fair. What could be more interesting than walking through the exhibition? Experience new impressions of different … Read More