Excited for the Apple event tonight. Apple, its time to get the smartwatch market rolling. Picture: XKCD, CC BY-NC 2.5
Today is the big smartwatch day :-)
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DMEXCO 2014 – Agency directors on stage
An advertising agency – this is where creativity begins! Thinking of such advertising agencies, several pictures come to our mind: Young, crazy and stylish people, on the one hand long-haired nerds, on the other hand well-dressed hipsters, brainstorming in groups about a specific topic. Their work starts late in the … Read More
Get the party started – dmexco party program
Dmexco is about bringing people together in the thrilling and exciting area of digital marketing. While speeches and conventions are forming the daytimes, the nights are shaped by one of the official or unofficial dmexco parties in Cologne. Get in touch with other people, discuss digital innovations, trends and technologies … Read More
17 interesting Start-ups at dmexco 2014
Only a few days till dmexco 2014 starts in Cologne. The offer of speeches, workshops and presentations is huge. You are interested in Start-ups and you have still time in your personal dmexco-schedule? Then you should not miss the stage at the Startup-Village. Here a short overview: adsquare GmbH: adsquare … Read More
dmexco 2014: 10 Talks on the Future of Advertising
Advertising: for many people the colorful and pretty side of marketing in which creativity was the maxim of all actions for a long period of time. But, the media, consumers and advertising landscapes have been subject to a big transformation and will continue to be for the next years to … Read More
Will Google Ara fail?
With the Google Ara modular smartphone, Google wants to reach five billion people. But who are these five billion, who would buy such a smartphone? Looked at more closely, Google’s business plan may turn out to be a possible miscalculation. By the beginning of 2015, it will be already there, … Read More
Highway to future: Connected Cars
Our future cars will autonomously handle a big amount of data in real time, fundamentally changing the physical, geographical, social, and virtual dimensions of mobility. It will not only foster new business models and marketing activities but also pose significant challenges for various users, companies, and countries. 1. The evolution … Read More
Weekend Video: Humans Need Not Apply
If you have not seen “Humans Need Not Apply” by CPG Grey I recommend investing the time this weekend. 15 minutes well spent. Several media outlets picked up the story: “This sobering 15-minute piece suggests, in a convincing fashion, that many human jobs will disappear over the coming years, because … Read More
Zalando – 7 letters for success in e-commerce
Shoes, bags, dresses, trousers, suits, sportswear, jackets, skirts, blouses, T-shirts, sweaters, sunglasses, hats, belts, wallets, ties, watches, jewelry… You are unable to get enough of all this? Then, follow us on a journey back to 2008: What had you thought on hearing of another new online shop? The story began … Read More
Viral campaign- welcome to the viral world
Everybody knows the viral “SUPERGEIL” in Germany. But not many people know of it in other countries. Anyway, “Supergeil” has not won any creative award at the New York Festival in 2014. Therefore, one has to ask oneself whether there is any recipe for creating a superior international viral campaign. … Read More